Summary: Studies of how users keep reading the internet found that they just do not actually read: instead, they scan the text. A study of five writing that is different unearthed that a sample Web site scored 58% higher in measured usability with regards to was written concisely, 47% higher when the text was scannable, and 27% higher with regards to was written in a target style rather than the promotional style utilized in the control condition and several current website pages. Combining these three changes into a single site that was concise, scannable, and objective at the same time resulted in 124% higher measured usability.
Unfortunately, this paper is written in a print style that is writing is somewhat too academic however you like. […]